Monday, June 13, 2016

By Simon Graft


Summer is a fantastic time for hockey fans. Each of the manufacturers start launching their new ranges. It means brand new hockey sticks, brand new luggage. Numerous new colour choices and stick coatings. And lots of the foremost hockey manufacturers shall be bringing out newer stick technology. Nice engineering that is built to create a stronger product. All of this buzz around the brand new products certainly makes up for the hockey season ending and it brings hockey back into your life for a couple of more weeks.

The best brand for keeping things a secret is definitely Adidas Hockey. All of their new items are maintained as closely guarded secrets right until release day. Most alternative manufacturers trail their launch and share sneak peaks on the new items that are due to be released. This means that when they're finally launched you have seen them all before and the release remains as a little bit lacklustre. That never happens with Adidas Hockey.

Up to the unveiling the newest collection is concealed. There are strict guidelines to sellers to not release the details or product images, and yes it really works! Then on release day you will find a hive of action and an awful lot of excitement about the brand new pieces, the updated styles as well as the interesting new colourways. It is so much more exciting compared to the alternative companies who post snapshots of their items for months before the launch.

Adidas are such a big name in hockey now, and their new models are always guaranteed to draw attention. They're top level sticks and they're even employed by professional athletes competing during the Olympics. They also introduce intriguing fresh manufacturing procedures which improve the actual sticks making these significantly more striking. Their shoes are also well made and also look really good. However some of the colouring options are just a little odd. Come on, man, exactly what colouring is Frost Mint supposed to be? And why have I bought 5 pairs already?

When the patiently awaited launch day does finally come around it truly is thrilling to see all of the brand-new photos presented online. Everyone is discussing all of them and tweeting all of them. And so many people are leaping to them right away and purchasing them straightaway. Instantly the discounted section seems to be a lot less desirable and hockey players are once more pleased to purchase a new stick with the full selling price. Or close enough full price, nearly all major hockey merchants will still present some type of lower price.




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