Tuesday, May 24, 2016

By Diane Rogers


People have very many kinds of needs and requirements. Among them is the need for clothing. These clothes serve various purposes depending on the style and design. The uses of these attires include security, insulation of the body, identification and protection of nudity. People buy dressing attires depending on their tastes, preferences and size. Plus size dresses Atlanta are designed for people who are considered to be above average in size. There are numerous ways in which one can market such products.

Marketing techniques work best when dealing with a particular category of people. This seller should analyze his or her market and choose a particular segment. Having an ideal customer to sell these goods to makes it easier to design your marketing tools. The idea here is to reach as many people as possible while minimizing costs. When a business incurs minimal costs, competitive pricing becomes easier. Flyers can serve this purpose quite well. The entrepreneur should choose a specific area where he or she intends to sell these dresses. Create brief and attractive flyers and put them into the mailboxes of these people.

If one is situated in places where there is a dash board used for announcements and advertising purposes, he or she should use posters. A good poster is highly visible and contains attached tabs that be used to claim a discount or other sales offers. Places near supermarkets, public spaces and malls are fond of such communication platforms. Using different colors of posters will help one to carry out market research.

Another highly effective technique is the use of value addition methods. This method includes things such as guarantees, discounts, referral rewards and point cards among other things. It is one of the few methods that can be used to market both goods and services at the same time. It not only increases customer satisfaction but also improves competitive advantage over competition. Make sure the information is easy to see.

Use of referral networks works very well for such scarce commodities. These networks are a very essential tool in conducting business. They can be customer referrals or business to business referrals. Customer referrals are encouraged through offering discounts or other rewards. Business referrals occur when a seller directs customers to another seller for particular commodities that he or she does not sell.

It is also very important that this seller seeks feedback from customers. When you sell a good or service to a customer it is important you get to know how they felt about the transaction. The person should design questionnaires and distribute them among clients. Knowing how customers feel about your products will help your business to develop.

For a more aggressive approach, one can resort to cold calling. Many people find this approach quite unpleasant, however it gets the job done. Here, the seller can either go door to door or use phone calls to market these plus size dresses. For this technique to work, you have to sell the dresses and yourself as well.

Advancements in technology have also influenced this activity. Instead of wasting so much time and other resources on planning, people simply use their smart phones to post messages via various social media sites over the internet. This is the most effective marketing tool in recent times.




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