Sunday, January 21, 2018

By Sharon Hall


Live performances bring people from the furthest corner of the state to witness the unfolding of the event. What people do not know is how difficult it is to organize the occasion. Venue hiring, invitations to artists, search for instruments and marketing for the event are some of the challenges that each event organizer faces before it kicks off. However, hosting such occasions for the first time may be complicated until you learn the secrets to organizing memorable live music Red Deer Alberta event.

Start by identifying which group of people will be entertained comfortably by the artists you intend to invite on the event. You cannot target youths and you are bringing artists who performed in early 80s and expect to get a good number of people. Conduct a research on what people would want and find it for them to enjoy a great turn up.

After establishing who the target group is for the live performance you can start the marketing campaign for it. These should be done using a single sentence paragraph that will capture the reason why the targeted groups should not miss the events. Ensure the words are written correctly and are meaningful such that no one will fail to understand their importance.

Another advertisement method that has proved to be efficient is of social media. These sites are visited by thousands of people across the globe per hour and advertising the event through them can give great results. Just remember to create a hashtag for the event on each social media website where if it is clicked on by the users, it directs them to your event account. As such, they will pay for the event and make reservations for that day.

The chosen venue where live music shall be performed is important and should be done with caution. Ensure that it reflects the personality of the musicians and is comfortable for participants. Ensure the acquired venue is within the budgets and can accommodate all the logistical needs that you may have. Take enough time in comparing different venues until you finally find that which can give better services.

Paying a live band is not easy considering that they take hundreds of dollars on a single performance. To raise such amounts and remain with a profit share, you must have done enough marketing campaign to get dozens of participants. Use different social media pages, advertisement forums and word of mouth to ensure that everyone gets the message.

Most artists do not travel with their tools to the venues where they are expected to perform. If they are flying from other states or continents, transportation of these devices can be costly. Therefore, ensure that you have in place all the instruments that they need for the event. This can be borrowed from another singer or hired from the recording companies in the city.

Live events are longed for by everyone but their entrance fees are too hefty for everyone. However, you can still raise the required sum by classifying how tickets will be paid. Divide it into first class, business class, and regular tickets where everyone can pay what they are comfortable with.




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